Things to Consider When Marketing Your Children’s Book
After writing and publishing your children’s book, the next step is to promote it and make it more recognized in the target audience. Here are some effective strategies for marketing a children’s book.
When marketing a children’s book, it is a good idea to do some research first and ensure that you understand your audience. While writing your book to your readership is crucial, knowing how to reach them is also important.
An important strategy for marketing children’s book is by use of social media. Nowadays, it is not difficult to find kids online, therefore, you can use platform such as twitter, FaceBook and YouTube to let the target audience know about your children’s book. However, it is important to build an attractive and unique profile that will help your book gain attention. It is also wise to be creative, imaginative and keep your timeline and profile updated.
Similarly, it is important to create a robust website that is friendly to children and observes the laws that protect them. It should be easy to navigate and include relevant information about the book, its theme, as well as your biography. Any good author will create their website while adhering to the Children’s Online Privacy Protection Act when marketing online.
Befriend local librarians and bookstores who can be helpful in promoting your children’s book. Some libraries can also include you into their book club programs or you can choose to host a book club program. This will increase your books popularity since parents and children always ask for recommendations from the librarian. Besides, there are some bookstores that let your children read your book giving it exposure.
Organize and schedule school visits as most schools like to invite authors to speak. This is a good opportunity to interact with children, teachers and parents and possibly sell your book. During your school visit you can donate or give the books as gifts to the school.
Establish and build your visibility by attending book fairs and literary conferences. This is great chance to interact with your target audience and other audience and hear about their feedback while selling them your book.
Another great tip for promoting your children’s book is by getting testimonials of notable personalities. This is especially important if you are want your book to be recognised as a bestseller.
Getting a children’s book award is likely to increase your recognition and promote your book more. This is because schools and parents always look to buy books that have been crowned winner as they seem more credible.